Branding
Projects produced for actual or invented businesses, consisting of logos, company branding, fonts, and more.
Denver School of Gymnastics
This project was a re-brand for the Denver School of Gymnastics (DSG). The project included a new logo, fonts, and overall brand style. This project was very close to me because I was able to make it for my own gymnastics gym. Go DSG!
The Logo
The logo was largely inspired by the short-hand notation of gymnastics judges. The goal was to make the logo fluid, eye-catching, and act as an homage to past logos. Many past logos also utilize cursive or loopy fonts to symbolize the flexibility and artistry of gymnastics.
The Brand
The brand goal was to emphasize fun, connection, and technical, artistic movement.
Mis Amis (Bakery)
Mis Amis was an invented French bakery business. The focus of this project was a logo design.
Mis Amis Logo
The logo uses a light font and overall style to demonstrate the delicacy of baked goods.
Mockup
This digital mockup was used to showcase the logo design on a physical product.
Fiz
Fiz was an invented brand of energy drinks. For this project I collaborated with one of my peers to create packaging as well as an advertisement. I was tasked with the creation of a packaging design as well as a 3D mock up product.
The Brand
The target audience of this brand was active young adults desiring a healthy energy drink to counteract a busy schedule. We wanted the brand to feel energetic, fun, and refreshing.
The Final Product
The final product is a life size, real can wrapped with my original packaging design.